UMAIMON is an online-only store offering artisanal and authentic Japanese food products you won’t find elsewhere.

Each item is made in Japan and carefully curated by Natsuki, a Tokyo-born food enthusiast who finds joy in cooking and in connecting with local food makers to hear their stories.

We are dedicated not only to bringing happiness to your kitchen, but also to supporting passionate small makers across Japan in sharing their craft with the world.

We hope you’ll love our selection—because we truly do.